The biggest reason your hard work fails on LinkedIn is simple: The algorithm cannot categorize you.

You post consistently. You have hundreds of connections. Yet, you get zero meaningful engagement from recruiters. You are stuck in a loop of applying and waiting.

💔 The Problem: The Motivational Trap 📉

A student's pain point was clear: "Sir, my posts get likes (50+), but my visibility is dead. What am I doing wrong?"

We checked his content. It was all generic motivational quotes: "Be grateful," "Never give up," "Success takes time."

• The Issue: These posts get general engagement (likes from family/friends), but they give the algorithm ZERO identity signal for professional growth.

The LinkedIn Algorithm needs to answer one question: "Can I place this person in a relevant industry category?" (Are they a #Finance expert? A #Tech troubleshooter?).

When you post generic motivation, the algorithm simply thinks: "This profile is random. I will throw their post into random feeds." ❌

Result: You attract the wrong audience, and the right audience (Recruiters/Hiring Managers) never sees your potential. Likes ≠ Opportunities.

The Simple Fix: Identity Builds Career 🔑

We guided him to immediately shift his focus from Chasing Numbers (Likes) to Chasing Signals (Relevance).

His new content focused entirely on identity based content:

• Expertise: Opinion on a specific Resume Mistake or an ATS rule.

• Skill Proof: Explanation of a relevant Project and the tools used.

• Relatability: A specific Career Struggle Experience linked to the industry.

The Transformation: His posts stopped being random noise. Two weeks later, his profile views doubled, and for the first time, a recruiter liked his post! 🥳

LinkedIn Rule: Likes build confidence. Identity builds career.

🛠️ Final Step: Stop Posting Randomly!

If you don't show your specific professional identity, the algorithm will put your great profile in the wrong class!

To ensure your profile keywords and content are perfectly aligned and your resume is ATS-ready: