You put in effort, share valuable information, yet the engagement is flat.

This "0 comments" often feels like a personal rejection. But the truth is, people comment on feelings, not just facts.

💔 The Problem: The Emotionless Content Trap 📉

Amit Munjal a student of Delhi University reached out, frustrated: "Sir, I post daily, but no one ever comments. Is my content too weak?"

I reviewed his posts. The content was not weak. The effort was not weak.

The core problem was: His posts did not make people feel anything.

His content was all information: "5 tips for resume improvement," "3 steps for LinkedIn optimization," "How to prepare for interviews."

This was useful and correct. But one crucial element was missing: The Human Touch.

People comment when they feel the post speaks directly to their own struggles, questions, or experiences. Emotionless content rarely travels on LinkedIn.

The Simple Fix: Add Emotion and Context 🔑

I shared a simple rule with him: Add emotion → add context → add a small personal moment.

• Instead of dry facts like "5 resume tips": Tell a relatable story of how a single wrong line on a resume cost someone 3 interviews. Show the impact, the frustration, the learning.

• Instead of "how to prepare for interviews": Share your own experience of failing a first interview because you focused on the wrong kind of preparation.

He applied this formula to his next posts:

• A small personal moment.

• A common student struggle.

• A clear, relatable learning.

• A powerful one line anchor.

The Result: From Silence to Conversation 🚀

Within two weeks, his LinkedIn experience transformed: "Sir... people are finally talking. Comments aa rahe hain. LinkedIn ab alive lag raha hai." 🥳

The Golden Rule for LinkedIn Comments:

People comment when they see:

• Their struggle in your story.

• Their question in your line.

• Their pain in your post.

Your post is not ignored. It's simply emotionless, and emotionless content rarely creates connection.

🛠️ Final Takeaway: Connect, Don’t Just Inform!

To boost your LinkedIn engagement, shift from just sharing facts to sharing feelings and experiences.

Takeaway:

• Add one human moment.

• Show a real struggle.

• Give a relatable insight.

• Don’t preach, relate.

• Comments come when people feel seen.

This mistake is explained deeply in our FREE Resume Ebook.